Dining out is a design experience. Food, service, interior design and price are all factors that contribute to the overall experience. Take Tai-namite on Brady Street in Milwaukee. The food is A+, period. I've been waiting for a restaurant with this quality Asian fusion cuisine. I go for the fresh spring rolls and crunchy sushi but really, every dish is phenomenal. On service, it's friendly but a bit distant . . . a little more interaction would be nice. This is by no means a negative, just an interesting point. I'd be interested to see if you agree.
Now, interior design. The space is cool and hip. I like what they have done with the space planning (overall arrangement of seating, sushi bar, etc). It's a fun place to be and comfortable. An appropriate urban vibe is created by the hard surfaces --- if you are looking for quiet and cozy, this is not the place. Yet, it's not loud and clanky either . . . a nice balance. The colors are nice . . . they've chosen an interesting pastel palette of blues, greens and yellows -- with a great stronger yellow-green wall towards the service area. Did they nail the colors? Not quite. They were close, but I'd tweak the yellow/mellon color a bit. Lighting? Needs work . . . things are a bit bright and sterile -- a small problem but one I would address.
A word on their LOGO --- great logo Thai-namite . . . I love it.
Price? Perfect. Great food for more than reasonable prices. This is a restaurant I've returned to often. It's great to feel hip and urban in Milwaukee while enjoying excellent Asian Fusion food.