Gotta read it

I've just started reading Different: Escaping the Competitive Herd by Youngme Moon.  Here's a recent review that pretty much nails the book on the head.  What I love about the book it that it's correct.  Moon's storyline is flawless by my estimation.  True, it reinforces my design sensibility.  People often try so hard to be different, they "read" as being virtually the same.  Design is the same way.  As a designer, I look for the inspiration in a place that comes forth out of its being.  Inspiration cannot be imposed; it is released.  If this process is honored, I believe the result will be a design worth noting . . . one that turns the head because it is authentic, real.  Moon, would, I think, agree.